Created by a Colourist
Who Wanted Better Tools

After years behind the chair, founder Tammie Axworthy found herself constantly frustrated with the foils available on the market too thin, too slippery, too short, and ultimately not designed for real salon work.

The more she spoke with other stylists, the clearer it became:
everyone was using what was available… not what they actually loved. So she set out to create something better.

With over 30 years in the industry and 25 years as a national educator, Tammie has worked closely with stylists and salon owners across North America — gaining firsthand insight into what professionals actually need.

What she found was consistent:
most foils on the market are built the same — thin, pre-folded, and prone to slipping, tearing, and disrupting workflow. BeautiFOILS was designed to solve that.

A premium line of high-performance foils and colour tools built by and for salon professionals. Every detail is engineered to improve control, efficiency, and consistency behind the chair.

• Raised dot embossing for real grip — reducing slip and improving saturation
• Zero edge fold for full customization and control
• Extended 5x12 length for better coverage and less waste
• Perfect Pop™ technology so every foil lifts cleanly — no digging, no collapse

The result:
more control, cleaner blends, and a smoother workflow from start to finish.

Founded in 2025 after three years of development, BeautiFOILS exists to give stylists tools that don’t just look elevated but perform under pressure.